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The KÜHL® Story

BORN IN THE MOUNTAINS®

KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains, USA.  Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, then the independents will thrive.  We don’t have shareholders or VC investors.  Our livelihood depends on you and your satisfaction with our product.  We never forget it.

WE WORK AS HARD AS YOU DO

We design KÜHL clothing to move and keep up with you: stretch panels, articulated knees, gussets, reinforced pockets, and cuffs – we want you to feel the durability and long life.  

FUELLED BY INDEPENDENCE

As a privately held company, we prize our freedom to choose and remain true to our ethics.  Our goal is simple: source responsibly, provide a higher quality of living for all involved, and make the best damn product with the least amount of environmental impact.

KÜHL is Independent

  • No private equity
  • No paid celebrities
  • No paid athletes

Just great product, pure and simple

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